{"id":418,"date":"2026-08-24T17:08:51","date_gmt":"2026-08-24T23:08:51","guid":{"rendered":"https:\/\/sospuravida.com\/CAMPUSVIRTUAL\/?post_type=lesson&#038;p=418"},"modified":"2026-08-24T21:44:03","modified_gmt":"2026-08-25T03:44:03","slug":"contenido-para-redes-sociales-y-campanas-publicitarias","status":"publish","type":"lesson","link":"https:\/\/sospuravida.com\/CAMPUSVIRTUAL\/leccion\/contenido-para-redes-sociales-y-campanas-publicitarias\/","title":{"rendered":"Contenido para redes sociales y campa\u00f1as publicitarias"},"content":{"rendered":"\n<div class=\"sosm3l3-fullwidth\">\n\n<style>\n\n\/* =========================================================\n   SOS CAMPUS\n   M\u00d3DULO 3 \u00b7 LECCI\u00d3N 3\n   CONTENIDO PARA REDES SOCIALES Y CAMPA\u00d1AS PUBLICITARIAS\n   PREMIUM UI \/ UX\n   FULL WIDTH + RESPONSIVE + SENSEI LMS\n   ========================================================= *\/\n\n.sosm3l3-fullwidth{\n  --navy:#062b63;\n  --navyDeep:#041b3f;\n  --navy2:#0b487f;\n  --blue:#078cca;\n  --cyan:#61d8ff;\n  --red:#e31b23;\n  --green:#18a865;\n  --orange:#f3a51d;\n  --yellow:#ffd45d;\n  --purple:#7158d9;\n  --pink:#d9448d;\n  --ink:#16243c;\n  --muted:#617287;\n  --line:#dce6ef;\n  --soft:#f5f8fc;\n  --white:#fff;\n\n  width:100vw !important;\n  max-width:none !important;\n\n  position:relative;\n  left:50%;\n  margin-left:-50vw !important;\n\n  padding:32px clamp(16px,4vw,70px) 60px;\n\n  background:\n    radial-gradient(circle at 97% 2%,rgba(113,88,217,.08),transparent 22%),\n    radial-gradient(circle at 4% 20%,rgba(7,140,202,.06),transparent 20%),\n    #fff;\n\n  font-family:\n    Inter,\n    system-ui,\n    -apple-system,\n    BlinkMacSystemFont,\n    \"Segoe UI\",\n    Arial,\n    sans-serif;\n\n  color:var(--ink);\n\n  overflow:hidden;\n  box-sizing:border-box;\n}\n\n.sosm3l3-fullwidth *,\n.sosm3l3-fullwidth *:before,\n.sosm3l3-fullwidth *:after{\n  box-sizing:border-box;\n}\n\n.sosm3l3-fullwidth p,\n.sosm3l3-fullwidth h1,\n.sosm3l3-fullwidth h2,\n.sosm3l3-fullwidth h3,\n.sosm3l3-fullwidth h4,\n.sosm3l3-fullwidth div,\n.sosm3l3-fullwidth span,\n.sosm3l3-fullwidth li,\n.sosm3l3-fullwidth td,\n.sosm3l3-fullwidth th{\n  word-spacing:normal !important;\n  letter-spacing:normal;\n  text-justify:auto !important;\n}\n\n.sosm3l3-inner{\n  width:100%;\n  max-width:1480px;\n  margin:0 auto;\n}\n\n\n\/* =========================================================\n   HERO\n   ========================================================= *\/\n\n.sosm3l3-hero{\n  position:relative;\n\n  min-height:440px;\n\n  display:grid;\n  grid-template-columns:1.05fr .95fr;\n  align-items:center;\n  gap:36px;\n\n  overflow:hidden;\n\n  padding:clamp(38px,5vw,72px);\n\n  margin-bottom:28px;\n\n  border-radius:32px;\n\n  background:\n    radial-gradient(circle at 82% 18%,rgba(217,68,141,.23),transparent 24%),\n    radial-gradient(circle at 48% 110%,rgba(97,216,255,.17),transparent 31%),\n    linear-gradient(135deg,#041a3c 0%,#06366c 52%,#087da6 100%);\n\n  box-shadow:0 28px 75px rgba(6,43,99,.22);\n\n  color:#fff;\n}\n\n.sosm3l3-hero:before{\n  content:\"\";\n\n  position:absolute;\n\n  width:620px;\n  height:620px;\n\n  border-radius:50%;\n\n  border:1px solid rgba(255,255,255,.10);\n\n  right:-270px;\n  top:-320px;\n}\n\n.sosm3l3-hero:after{\n  content:\"\";\n\n  position:absolute;\n\n  width:390px;\n  height:390px;\n\n  border-radius:50%;\n\n  border:1px solid rgba(255,255,255,.08);\n\n  right:60px;\n  bottom:-270px;\n}\n\n.sosm3l3-hero-copy{\n  position:relative;\n  z-index:3;\n}\n\n.sosm3l3-kicker{\n  display:inline-flex;\n\n  align-items:center;\n  gap:8px;\n\n  padding:8px 14px;\n\n  margin-bottom:18px;\n\n  border-radius:999px;\n\n  border:1px solid rgba(255,255,255,.24);\n\n  background:rgba(255,255,255,.08);\n\n  color:#fff;\n\n  font-size:12px;\n  font-weight:900;\n\n  text-transform:uppercase;\n}\n\n.sosm3l3-hero h1{\n  max-width:900px;\n\n  margin:0 0 18px !important;\n\n  color:#fff !important;\n\n  font-size:clamp(35px,5vw,69px) !important;\n  line-height:1.01 !important;\n\n  font-weight:950 !important;\n\n  letter-spacing:-.04em !important;\n\n  text-align:left !important;\n}\n\n.sosm3l3-hero h1 span{\n  color:#ff88c0;\n}\n\n.sosm3l3-hero p{\n  max-width:820px;\n\n  margin:0 !important;\n\n  color:#deebf5 !important;\n\n  font-size:clamp(16px,1.4vw,20px);\n\n  line-height:1.76 !important;\n\n  text-align:left !important;\n}\n\n\n\/* HERO SOCIAL STACK *\/\n\n.sosm3l3-hero-ui{\n  position:relative;\n  z-index:4;\n\n  min-height:320px;\n}\n\n.sosm3l3-social-card{\n  position:absolute;\n\n  width:220px;\n\n  padding:14px;\n\n  border-radius:22px;\n\n  background:#fff;\n\n  box-shadow:0 24px 55px rgba(0,0,0,.24);\n}\n\n.sosm3l3-social-card.one{\n  left:10px;\n  top:35px;\n\n  transform:rotate(-7deg);\n}\n\n.sosm3l3-social-card.two{\n  right:15px;\n  top:5px;\n\n  transform:rotate(7deg);\n}\n\n.sosm3l3-social-card.three{\n  left:50%;\n  bottom:0;\n\n  transform:translateX(-50%) rotate(1deg);\n\n  z-index:5;\n}\n\n.sosm3l3-social-top{\n  display:flex;\n  align-items:center;\n  gap:8px;\n\n  margin-bottom:10px;\n}\n\n.sosm3l3-social-avatar{\n  width:31px;\n  height:31px;\n\n  display:grid;\n  place-items:center;\n\n  border-radius:50%;\n\n  background:linear-gradient(135deg,#062b63,#078cca);\n\n  color:#fff;\n\n  font-size:10px;\n  font-weight:900;\n}\n\n.sosm3l3-social-name strong{\n  display:block;\n\n  color:#26384b;\n\n  font-size:10px;\n}\n\n.sosm3l3-social-name small{\n  display:block;\n\n  color:#8995a2;\n\n  font-size:8px;\n}\n\n.sosm3l3-social-image{\n  height:130px;\n\n  display:grid;\n  place-items:center;\n\n  border-radius:14px;\n\n  background:\n    linear-gradient(135deg,#e5f6ff,#f9e6f0);\n\n  font-size:52px;\n}\n\n.sosm3l3-social-copy{\n  padding-top:9px;\n\n  color:#405168;\n\n  font-size:9px;\n  line-height:1.45;\n}\n\n.sosm3l3-social-actions{\n  display:flex;\n\n  gap:10px;\n\n  margin-top:8px;\n\n  color:#7b8793;\n\n  font-size:11px;\n}\n\n\n\/* =========================================================\n   SECTIONS\n   ========================================================= *\/\n\n.sosm3l3-section{\n  margin-bottom:26px;\n\n  padding:29px;\n\n  border:1px solid var(--line);\n\n  border-radius:23px;\n\n  background:#fff;\n\n  box-shadow:0 12px 36px rgba(6,43,99,.055);\n}\n\n.sosm3l3-section h2{\n  display:flex;\n\n  align-items:center;\n  gap:10px;\n\n  margin:0 0 14px !important;\n\n  color:var(--navy) !important;\n\n  font-size:clamp(22px,2vw,30px) !important;\n  line-height:1.2 !important;\n\n  font-weight:900 !important;\n\n  text-align:left !important;\n}\n\n.sosm3l3-section h3{\n  margin:20px 0 10px !important;\n\n  color:var(--navy2) !important;\n\n  font-size:20px !important;\n  line-height:1.3 !important;\n\n  font-weight:850 !important;\n\n  text-align:left !important;\n}\n\n.sosm3l3-section p{\n  margin:0 0 13px !important;\n\n  color:var(--muted) !important;\n\n  font-size:15.5px;\n  line-height:1.78 !important;\n\n  text-align:left !important;\n}\n\n.sosm3l3-section ul,\n.sosm3l3-section ol{\n  margin:12px 0 18px 22px;\n\n  padding:0;\n}\n\n.sosm3l3-section li{\n  margin:7px 0;\n\n  color:#43546b;\n\n  font-size:15px;\n  line-height:1.55;\n\n  text-align:left !important;\n}\n\n\n\/* =========================================================\n   DEFINITION\n   ========================================================= *\/\n\n.sosm3l3-definition{\n  margin:20px 0;\n\n  padding:23px;\n\n  border-left:6px solid var(--pink);\n\n  border-radius:18px;\n\n  background:\n    linear-gradient(135deg,#fff0f7,#fff);\n}\n\n.sosm3l3-definition strong{\n  display:block;\n\n  color:var(--navy);\n\n  margin-bottom:8px;\n\n  font-size:18px;\n}\n\n.sosm3l3-definition p{\n  margin:0 !important;\n\n  color:#41546b !important;\n}\n\n\n\/* =========================================================\n   OBJECTIVES\n   ========================================================= *\/\n\n.sosm3l3-objectives{\n  display:grid;\n\n  grid-template-columns:repeat(3,minmax(0,1fr));\n\n  gap:14px;\n\n  margin-top:18px;\n}\n\n.sosm3l3-objective{\n  position:relative;\n\n  overflow:hidden;\n\n  min-height:155px;\n\n  padding:19px;\n\n  border:1px solid var(--line);\n\n  border-radius:18px;\n\n  background:linear-gradient(180deg,#fff,#f7faff);\n}\n\n.sosm3l3-objective:after{\n  content:\"\";\n\n  position:absolute;\n\n  width:95px;\n  height:95px;\n\n  right:-35px;\n  top:-35px;\n\n  border-radius:50%;\n\n  background:rgba(217,68,141,.06);\n}\n\n.sosm3l3-objective .ico{\n  width:45px;\n  height:45px;\n\n  display:grid;\n  place-items:center;\n\n  margin-bottom:11px;\n\n  border-radius:13px;\n\n  background:#fff0f7;\n\n  font-size:24px;\n}\n\n.sosm3l3-objective strong{\n  display:block;\n\n  margin-bottom:5px;\n\n  color:var(--navy);\n}\n\n.sosm3l3-objective span{\n  display:block;\n\n  color:var(--muted);\n\n  font-size:14px;\n  line-height:1.5;\n}\n\n\n\/* =========================================================\n   CONTENT GOALS\n   ========================================================= *\/\n\n.sosm3l3-goals{\n  display:grid;\n\n  grid-template-columns:repeat(6,minmax(0,1fr));\n\n  gap:10px;\n\n  margin-top:20px;\n}\n\n.sosm3l3-goal{\n  min-height:135px;\n\n  padding:17px;\n\n  display:flex;\n  flex-direction:column;\n\n  justify-content:flex-end;\n\n  border-radius:17px;\n\n  color:#fff;\n\n  box-shadow:0 8px 20px rgba(6,43,99,.08);\n}\n\n.sosm3l3-goal:nth-child(1){background:linear-gradient(135deg,#0b5c97,#078cca);}\n.sosm3l3-goal:nth-child(2){background:linear-gradient(135deg,#7158d9,#4d39ac);}\n.sosm3l3-goal:nth-child(3){background:linear-gradient(135deg,#d9448d,#a92d69);}\n.sosm3l3-goal:nth-child(4){background:linear-gradient(135deg,#e31b23,#aa151b);}\n.sosm3l3-goal:nth-child(5){background:linear-gradient(135deg,#f3a51d,#ca7417);}\n.sosm3l3-goal:nth-child(6){background:linear-gradient(135deg,#18a865,#0b7b48);}\n\n.sosm3l3-goal .emoji{\n  font-size:25px;\n\n  margin-bottom:auto;\n}\n\n.sosm3l3-goal strong{\n  display:block;\n\n  margin-top:15px;\n  margin-bottom:4px;\n\n  color:#fff;\n}\n\n.sosm3l3-goal span{\n  color:#fff;\n\n  font-size:11.5px;\n  line-height:1.4;\n\n  opacity:.92;\n}\n\n\n\/* =========================================================\n   CONTENT STUDIO\n   ========================================================= *\/\n\n.sosm3l3-studio{\n  margin-top:20px;\n\n  overflow:hidden;\n\n  border-radius:23px;\n\n  border:1px solid #cad8e4;\n\n  background:#eef4f8;\n\n  box-shadow:0 18px 45px rgba(6,43,99,.10);\n}\n\n.sosm3l3-studio-top{\n  display:flex;\n\n  align-items:center;\n  justify-content:space-between;\n\n  padding:13px 17px;\n\n  background:#071f46;\n\n  color:#fff;\n}\n\n.sosm3l3-studio-brand{\n  display:flex;\n  align-items:center;\n  gap:9px;\n\n  font-size:13px;\n  font-weight:900;\n}\n\n.sosm3l3-studio-state{\n  padding:5px 9px;\n\n  border-radius:999px;\n\n  background:rgba(217,68,141,.15);\n\n  color:#ff9dcc;\n\n  font-size:9px;\n  font-weight:900;\n}\n\n.sosm3l3-studio-grid{\n  display:grid;\n\n  grid-template-columns:220px 1fr 320px;\n\n  min-height:520px;\n}\n\n\n\/* SIDEBAR *\/\n\n.sosm3l3-studio-side{\n  padding:15px;\n\n  border-right:1px solid #d7e1ea;\n\n  background:#f8fbfd;\n}\n\n.sosm3l3-side-label{\n  margin:4px 0 10px;\n\n  color:#8a97a4;\n\n  font-size:9px;\n  font-weight:900;\n\n  text-transform:uppercase;\n}\n\n.sosm3l3-side-item{\n  display:flex;\n\n  align-items:center;\n  gap:8px;\n\n  padding:10px;\n\n  margin-bottom:5px;\n\n  border-radius:10px;\n\n  color:#506177;\n\n  font-size:12px;\n  font-weight:750;\n}\n\n.sosm3l3-side-item.active{\n  background:#fbeaf3;\n\n  color:#b52f70;\n}\n\n\n\/* MAIN *\/\n\n.sosm3l3-studio-main{\n  background:#fff;\n}\n\n.sosm3l3-studio-title{\n  padding:15px 18px;\n\n  border-bottom:1px solid #e0e8ef;\n}\n\n.sosm3l3-studio-title strong{\n  color:var(--navy);\n\n  font-size:13px;\n}\n\n.sosm3l3-editor{\n  padding:20px;\n}\n\n.sosm3l3-campaign-box{\n  padding:17px;\n\n  border-radius:15px;\n\n  background:#f8fbfe;\n\n  border:1px solid #e0e8ef;\n}\n\n.sosm3l3-campaign-box .label{\n  margin-bottom:7px;\n\n  color:#8793a0;\n\n  font-size:9px;\n  font-weight:900;\n\n  text-transform:uppercase;\n}\n\n.sosm3l3-campaign-title{\n  color:var(--navy);\n\n  font-size:20px;\n  font-weight:900;\n\n  margin-bottom:7px;\n}\n\n.sosm3l3-campaign-desc{\n  color:#596b80;\n\n  font-size:12px;\n  line-height:1.5;\n}\n\n.sosm3l3-channel-row{\n  display:grid;\n\n  grid-template-columns:repeat(3,minmax(0,1fr));\n\n  gap:10px;\n\n  margin-top:15px;\n}\n\n.sosm3l3-channel{\n  padding:12px;\n\n  border-radius:12px;\n\n  border:1px solid var(--line);\n\n  background:#fff;\n\n  text-align:center !important;\n}\n\n.sosm3l3-channel .chico{\n  font-size:22px;\n\n  margin-bottom:5px;\n}\n\n.sosm3l3-channel strong{\n  display:block;\n\n  color:var(--navy);\n\n  font-size:11px;\n}\n\n.sosm3l3-editor-output{\n  margin-top:16px;\n\n  padding:17px;\n\n  border-radius:15px;\n\n  background:#071f46;\n\n  color:#fff;\n}\n\n.sosm3l3-editor-output .label{\n  color:#7de0ff;\n\n  font-size:9px;\n  font-weight:900;\n\n  text-transform:uppercase;\n\n  margin-bottom:9px;\n}\n\n.sosm3l3-editor-output p{\n  margin:0 !important;\n\n  color:#fff !important;\n\n  font-size:12px;\n  line-height:1.6 !important;\n}\n\n\n\/* PREVIEW *\/\n\n.sosm3l3-preview{\n  padding:17px;\n\n  border-left:1px solid #d7e1ea;\n\n  background:#fbfcfd;\n}\n\n.sosm3l3-preview-label{\n  margin-bottom:12px;\n\n  color:#8a97a4;\n\n  font-size:9px;\n  font-weight:900;\n\n  text-transform:uppercase;\n}\n\n.sosm3l3-preview-card{\n  overflow:hidden;\n\n  border-radius:16px;\n\n  border:1px solid #dce5ec;\n\n  background:#fff;\n\n  box-shadow:0 8px 20px rgba(6,43,99,.05);\n}\n\n.sosm3l3-preview-head{\n  padding:11px;\n\n  display:flex;\n  align-items:center;\n  gap:8px;\n}\n\n.sosm3l3-preview-avatar{\n  width:31px;\n  height:31px;\n\n  display:grid;\n  place-items:center;\n\n  border-radius:50%;\n\n  background:linear-gradient(135deg,#062b63,#078cca);\n\n  color:#fff;\n\n  font-size:9px;\n  font-weight:900;\n}\n\n.sosm3l3-preview-head strong{\n  display:block;\n\n  color:#283b4f;\n\n  font-size:10px;\n}\n\n.sosm3l3-preview-head small{\n  color:#8e99a4;\n\n  font-size:8px;\n}\n\n.sosm3l3-preview-image{\n  min-height:200px;\n\n  display:flex;\n  flex-direction:column;\n\n  justify-content:center;\n  align-items:center;\n\n  padding:20px;\n\n  background:\n    radial-gradient(circle at 70% 20%,rgba(217,68,141,.24),transparent 25%),\n    linear-gradient(135deg,#062b63,#078cca);\n\n  color:#fff;\n\n  text-align:center !important;\n}\n\n.sosm3l3-preview-image strong{\n  color:#fff;\n\n  font-size:24px;\n  line-height:1.05;\n}\n\n.sosm3l3-preview-image span{\n  margin-top:8px;\n\n  color:#ffd45d;\n\n  font-size:13px;\n  font-weight:900;\n}\n\n.sosm3l3-preview-body{\n  padding:12px;\n\n  color:#46586d;\n\n  font-size:10px;\n  line-height:1.5;\n}\n\n.sosm3l3-preview-actions{\n  padding:10px 12px;\n\n  border-top:1px solid #edf1f4;\n\n  color:#7a8793;\n\n  font-size:11px;\n}\n\n\n\/* =========================================================\n   FORMULA\n   ========================================================= *\/\n\n.sosm3l3-formula{\n  display:flex;\n\n  flex-wrap:wrap;\n\n  justify-content:center;\n  align-items:center;\n\n  gap:9px;\n\n  margin:23px auto;\n}\n\n.sosm3l3-formula span{\n  padding:12px 14px;\n\n  border-radius:12px;\n\n  border:1px solid var(--line);\n\n  background:#fff;\n\n  color:var(--navy);\n\n  font-size:13px;\n  font-weight:900;\n\n  box-shadow:0 5px 14px rgba(6,43,99,.05);\n}\n\n.sosm3l3-formula b{\n  color:var(--pink);\n\n  font-size:20px;\n}\n\n\n\/* =========================================================\n   HOOK LAB\n   ========================================================= *\/\n\n.sosm3l3-hook-grid{\n  display:grid;\n\n  grid-template-columns:repeat(3,minmax(0,1fr));\n\n  gap:14px;\n\n  margin-top:18px;\n}\n\n.sosm3l3-hook{\n  padding:19px;\n\n  border-radius:17px;\n\n  border:1px solid var(--line);\n\n  background:#fff;\n}\n\n.sosm3l3-hook .type{\n  display:inline-block;\n\n  padding:5px 8px;\n\n  margin-bottom:9px;\n\n  border-radius:999px;\n\n  background:#fff0f7;\n\n  color:#b42f70;\n\n  font-size:9px;\n  font-weight:900;\n}\n\n.sosm3l3-hook strong{\n  display:block;\n\n  color:var(--navy);\n\n  margin-bottom:7px;\n}\n\n.sosm3l3-hook span{\n  color:var(--muted);\n\n  font-size:13.5px;\n  line-height:1.5;\n}\n\n\n\/* =========================================================\n   ONE IDEA -> MANY\n   ========================================================= *\/\n\n.sosm3l3-repurpose{\n  display:grid;\n\n  grid-template-columns:230px 1fr;\n\n  gap:18px;\n\n  margin-top:20px;\n}\n\n.sosm3l3-source{\n  min-height:330px;\n\n  padding:23px;\n\n  border-radius:20px;\n\n  background:\n    linear-gradient(135deg,#061f49,#0b568d);\n\n  color:#fff;\n}\n\n.sosm3l3-source .source-ico{\n  font-size:40px;\n\n  margin-bottom:18px;\n}\n\n.sosm3l3-source strong{\n  display:block;\n\n  color:#fff;\n\n  font-size:19px;\n\n  margin-bottom:8px;\n}\n\n.sosm3l3-source p{\n  margin:0 !important;\n\n  color:#dfebf5 !important;\n\n  font-size:13px;\n  line-height:1.6 !important;\n}\n\n.sosm3l3-output-grid{\n  display:grid;\n\n  grid-template-columns:repeat(3,minmax(0,1fr));\n\n  gap:12px;\n}\n\n.sosm3l3-output{\n  padding:17px;\n\n  border-radius:16px;\n\n  border:1px solid var(--line);\n\n  background:#f8fbfe;\n}\n\n.sosm3l3-output .emoji{\n  font-size:26px;\n\n  margin-bottom:8px;\n}\n\n.sosm3l3-output strong{\n  display:block;\n\n  color:var(--navy);\n\n  margin-bottom:5px;\n}\n\n.sosm3l3-output span{\n  color:var(--muted);\n\n  font-size:12.5px;\n  line-height:1.45;\n}\n\n\n\/* =========================================================\n   PROMPT LAB\n   ========================================================= *\/\n\n.sosm3l3-promptlab{\n  overflow:hidden;\n\n  margin-top:20px;\n\n  border-radius:22px;\n\n  background:#061c42;\n\n  box-shadow:0 18px 45px rgba(6,31,70,.16);\n}\n\n.sosm3l3-promptlab-top{\n  padding:13px 17px;\n\n  display:flex;\n\n  align-items:center;\n  justify-content:space-between;\n\n  border-bottom:1px solid rgba(255,255,255,.10);\n}\n\n.sosm3l3-promptlab-title{\n  display:flex;\n\n  align-items:center;\n  gap:9px;\n\n  color:#fff;\n\n  font-weight:900;\n  font-size:13px;\n}\n\n.sosm3l3-dots{\n  display:flex;\n  gap:5px;\n}\n\n.sosm3l3-dots span{\n  width:8px;\n  height:8px;\n\n  border-radius:50%;\n}\n\n.sosm3l3-dots span:nth-child(1){background:#ff5e57;}\n.sosm3l3-dots span:nth-child(2){background:#ffbd2e;}\n.sosm3l3-dots span:nth-child(3){background:#28c840;}\n\n.sosm3l3-promptlab-body{\n  display:grid;\n\n  grid-template-columns:1.1fr .9fr;\n}\n\n.sosm3l3-prompt-code{\n  padding:23px;\n\n  border-right:1px solid rgba(255,255,255,.10);\n}\n\n.sosm3l3-prompt-code .label{\n  margin-bottom:10px;\n\n  color:#72dbff;\n\n  font-size:10px;\n  font-weight:900;\n\n  text-transform:uppercase;\n}\n\n.sosm3l3-prompt-code code{\n  display:block;\n\n  white-space:normal;\n\n  color:#eaf4ff;\n\n  font-family:inherit;\n\n  font-size:13px;\n  line-height:1.75;\n\n  text-align:left !important;\n}\n\n.sosm3l3-prompt-output{\n  padding:23px;\n\n  background:rgba(255,255,255,.035);\n}\n\n.sosm3l3-prompt-output .label{\n  margin-bottom:12px;\n\n  color:#ff98c9;\n\n  font-size:10px;\n  font-weight:900;\n\n  text-transform:uppercase;\n}\n\n.sosm3l3-ai-answer{\n  padding:17px;\n\n  border-radius:14px;\n\n  background:#fff;\n\n  color:#40536a;\n\n  font-size:13px;\n  line-height:1.6;\n}\n\n\n\/* =========================================================\n   CALENDAR\n   ========================================================= *\/\n\n.sosm3l3-calendar{\n  margin-top:20px;\n\n  overflow:hidden;\n\n  border-radius:22px;\n\n  border:1px solid #d4e0e8;\n\n  background:#fff;\n\n  box-shadow:0 15px 38px rgba(6,43,99,.07);\n}\n\n.sosm3l3-calendar-top{\n  display:flex;\n\n  align-items:center;\n  justify-content:space-between;\n\n  padding:14px 17px;\n\n  background:#062b63;\n\n  color:#fff;\n}\n\n.sosm3l3-calendar-top strong{\n  font-size:13px;\n}\n\n.sosm3l3-calendar-top span{\n  padding:5px 9px;\n\n  border-radius:999px;\n\n  background:rgba(255,255,255,.10);\n\n  color:#bfefff;\n\n  font-size:9px;\n  font-weight:900;\n}\n\n.sosm3l3-days{\n  display:grid;\n\n  grid-template-columns:repeat(7,minmax(0,1fr));\n\n  gap:1px;\n\n  background:#dce6ed;\n}\n\n.sosm3l3-day{\n  min-height:220px;\n\n  padding:13px;\n\n  background:#fff;\n}\n\n.sosm3l3-day-name{\n  margin-bottom:12px;\n\n  color:#84919d;\n\n  font-size:9px;\n  font-weight:900;\n\n  text-transform:uppercase;\n}\n\n.sosm3l3-day-card{\n  padding:11px;\n\n  border-radius:12px;\n\n  font-size:10px;\n  line-height:1.45;\n}\n\n.sosm3l3-day:nth-child(1) .sosm3l3-day-card{background:#eaf6ff;color:#126e9a;}\n.sosm3l3-day:nth-child(2) .sosm3l3-day-card{background:#f2edff;color:#674cbf;}\n.sosm3l3-day:nth-child(3) .sosm3l3-day-card{background:#fff0f7;color:#b62c70;}\n.sosm3l3-day:nth-child(4) .sosm3l3-day-card{background:#fff5dd;color:#976000;}\n.sosm3l3-day:nth-child(5) .sosm3l3-day-card{background:#ecfbf3;color:#168251;}\n.sosm3l3-day:nth-child(6) .sosm3l3-day-card{background:#fff0f0;color:#b62b32;}\n.sosm3l3-day:nth-child(7) .sosm3l3-day-card{background:#eff3f7;color:#4f6275;}\n\n.sosm3l3-day-card strong{\n  display:block;\n\n  margin-bottom:5px;\n}\n\n\n\/* =========================================================\n   CTA GRID\n   ========================================================= *\/\n\n.sosm3l3-cta-grid{\n  display:grid;\n\n  grid-template-columns:repeat(3,minmax(0,1fr));\n\n  gap:14px;\n\n  margin-top:18px;\n}\n\n.sosm3l3-cta{\n  padding:19px;\n\n  border-radius:17px;\n\n  background:linear-gradient(135deg,#062b63,#0b528c);\n\n  color:#fff;\n}\n\n.sosm3l3-cta strong{\n  display:block;\n\n  color:#7be1ff;\n\n  margin-bottom:6px;\n}\n\n.sosm3l3-cta span{\n  color:#fff;\n\n  font-size:13.5px;\n  line-height:1.5;\n}\n\n\n\/* =========================================================\n   COMPARE\n   ========================================================= *\/\n\n.sosm3l3-compare{\n  display:grid;\n\n  grid-template-columns:repeat(2,minmax(0,1fr));\n\n  gap:17px;\n\n  margin-top:20px;\n}\n\n.sosm3l3-compare-card{\n  padding:21px;\n\n  border-radius:18px;\n\n  border:1px solid var(--line);\n\n  background:#fff;\n}\n\n.sosm3l3-compare-card.bad{\n  border-top:6px solid var(--red);\n}\n\n.sosm3l3-compare-card.good{\n  border-top:6px solid var(--green);\n}\n\n.sosm3l3-compare-card h3{\n  margin-top:0 !important;\n}\n\n\n\/* =========================================================\n   CHECKLIST\n   ========================================================= *\/\n\n.sosm3l3-checks{\n  display:grid;\n\n  grid-template-columns:repeat(4,minmax(0,1fr));\n\n  gap:13px;\n\n  margin-top:18px;\n}\n\n.sosm3l3-check{\n  padding:17px;\n\n  border-radius:16px;\n\n  background:#f8fbfe;\n\n  border:1px solid var(--line);\n}\n\n.sosm3l3-check .checkico{\n  width:37px;\n  height:37px;\n\n  display:grid;\n  place-items:center;\n\n  margin-bottom:9px;\n\n  border-radius:11px;\n\n  background:#fff0f7;\n\n  color:#b32c6e;\n\n  font-weight:900;\n}\n\n.sosm3l3-check strong{\n  display:block;\n\n  color:var(--navy);\n\n  margin-bottom:5px;\n}\n\n.sosm3l3-check span{\n  color:var(--muted);\n\n  font-size:13px;\n  line-height:1.45;\n}\n\n\n\/* =========================================================\n   ACTIVITY\n   ========================================================= *\/\n\n.sosm3l3-work{\n  margin-bottom:26px;\n\n  padding:30px;\n\n  border-radius:23px;\n\n  border:1px solid #dce7f0;\n\n  background:\n    radial-gradient(circle at 94% 8%,rgba(217,68,141,.08),transparent 26%),\n    linear-gradient(135deg,#f8fbff,#eef6fc);\n}\n\n.sosm3l3-work h2{\n  margin:0 0 13px !important;\n\n  color:var(--navy) !important;\n}\n\n.sosm3l3-work p{\n  color:var(--muted) !important;\n\n  line-height:1.7 !important;\n}\n\n.sosm3l3-fields{\n  display:grid;\n\n  grid-template-columns:repeat(2,minmax(0,1fr));\n\n  gap:12px;\n\n  margin-top:17px;\n}\n\n.sosm3l3-field{\n  min-height:78px;\n\n  padding:14px;\n\n  border-radius:12px;\n\n  border:1px dashed #aab8c6;\n\n  background:#fff;\n\n  color:#506276;\n}\n\n.sosm3l3-field.full{\n  grid-column:1\/-1;\n}\n\n\n\/* =========================================================\n   CHALLENGE\n   ========================================================= *\/\n\n.sosm3l3-challenge{\n  margin-bottom:26px;\n\n  padding:31px;\n\n  border-radius:25px;\n\n  background:\n    radial-gradient(circle at 92% 10%,rgba(217,68,141,.20),transparent 28%),\n    radial-gradient(circle at 10% 95%,rgba(97,216,255,.12),transparent 25%),\n    linear-gradient(135deg,#041d43,#0b568d);\n\n  color:#fff;\n}\n\n.sosm3l3-challenge h2{\n  margin:0 0 13px !important;\n\n  color:#fff !important;\n}\n\n.sosm3l3-challenge p,\n.sosm3l3-challenge li{\n  color:#e4eef7 !important;\n}\n\n\n\/* =========================================================\n   DELIVERABLE\n   ========================================================= *\/\n\n.sosm3l3-deliver-grid{\n  display:grid;\n\n  grid-template-columns:repeat(3,minmax(0,1fr));\n\n  gap:12px;\n\n  margin-top:18px;\n}\n\n.sosm3l3-deliver{\n  display:flex;\n\n  gap:10px;\n\n  padding:15px;\n\n  border-radius:14px;\n\n  border:1px solid var(--line);\n\n  background:#fff;\n}\n\n.sosm3l3-deliver .n{\n  flex:0 0 29px;\n\n  height:29px;\n\n  display:grid;\n  place-items:center;\n\n  border-radius:50%;\n\n  background:var(--pink);\n\n  color:#fff;\n\n  font-size:11px;\n  font-weight:900;\n}\n\n.sosm3l3-deliver span{\n  color:#4e6074;\n\n  font-size:13px;\n  line-height:1.45;\n}\n\n\n\/* =========================================================\n   QUIZ\n   ========================================================= *\/\n\n.sosm3l3-quiz{\n  margin-bottom:26px;\n\n  padding:29px;\n\n  border-radius:23px;\n\n  border:1px solid var(--line);\n\n  background:#fff;\n}\n\n.sosm3l3-quiz h2{\n  margin-top:0 !important;\n\n  color:var(--navy) !important;\n}\n\n.sosm3l3-question{\n  margin:15px 0;\n\n  overflow:hidden;\n\n  border-radius:15px;\n\n  border:1px solid #e0e8ef;\n\n  background:#f8fbfe;\n}\n\n.sosm3l3-qtop{\n  padding:16px;\n\n  color:var(--navy);\n\n  font-weight:900;\n}\n\n.sosm3l3-options{\n  padding:0 16px 15px;\n\n  color:#55677b;\n\n  font-size:14px;\n  line-height:1.7;\n}\n\n.sosm3l3-answer{\n  display:inline-block;\n\n  margin-top:8px;\n\n  padding:6px 10px;\n\n  border-radius:8px;\n\n  background:#e7f8ef;\n\n  color:#187a49;\n\n  font-size:12px;\n  font-weight:900;\n}\n\n\n\/* =========================================================\n   SUMMARY\n   ========================================================= *\/\n\n.sosm3l3-summary{\n  margin-bottom:26px;\n\n  padding:29px;\n\n  border-radius:23px;\n\n  border:1px solid #d9e9f5;\n\n  background:\n    linear-gradient(135deg,#edf8ff,#fff);\n}\n\n.sosm3l3-summary h2{\n  margin-top:0 !important;\n\n  color:var(--navy) !important;\n}\n\n.sosm3l3-summary-grid{\n  display:grid;\n\n  grid-template-columns:repeat(4,minmax(0,1fr));\n\n  gap:12px;\n\n  margin-top:18px;\n}\n\n.sosm3l3-summary-card{\n  padding:17px;\n\n  border-radius:15px;\n\n  background:#fff;\n\n  border:1px solid #dce7ef;\n\n  text-align:center !important;\n}\n\n.sosm3l3-summary-card .sico{\n  font-size:27px;\n\n  margin-bottom:7px;\n}\n\n.sosm3l3-summary-card strong{\n  display:block;\n\n  color:var(--navy);\n\n  margin-bottom:4px;\n}\n\n.sosm3l3-summary-card span{\n  color:var(--muted);\n\n  font-size:12.5px;\n}\n\n\n\/* =========================================================\n   MAIN IDEA\n   ========================================================= *\/\n\n.sosm3l3-mainidea{\n  margin-bottom:26px;\n\n  padding:35px;\n\n  border-radius:25px;\n\n  background:\n    radial-gradient(circle at 85% 20%,rgba(217,68,141,.18),transparent 25%),\n    var(--navy);\n\n  color:#fff;\n\n  text-align:center !important;\n}\n\n.sosm3l3-mainidea h2,\n.sosm3l3-mainidea p{\n  color:#fff !important;\n\n  text-align:center !important;\n}\n\n.sosm3l3-mainidea strong{\n  color:#ff8fc4;\n}\n\n\n\/* =========================================================\n   NEXT\n   ========================================================= *\/\n\n.sosm3l3-next{\n  padding:28px;\n\n  border-radius:22px;\n\n  border:1px solid var(--line);\n\n  border-left:7px solid var(--red);\n\n  background:#fff;\n}\n\n.sosm3l3-next h2{\n  margin-top:0 !important;\n\n  color:var(--navy) !important;\n}\n\n.sosm3l3-next h3{\n  color:var(--red) !important;\n}\n\n.sosm3l3-next p{\n  color:var(--muted) !important;\n\n  line-height:1.7 !important;\n}\n\n\n\/* =========================================================\n   RESPONSIVE\n   ========================================================= *\/\n\n@media(max-width:1200px){\n\n  .sosm3l3-studio-grid{\n    grid-template-columns:180px 1fr 270px;\n  }\n\n  .sosm3l3-goals{\n    grid-template-columns:repeat(3,minmax(0,1fr));\n  }\n\n  .sosm3l3-days{\n    grid-template-columns:repeat(4,minmax(0,1fr));\n  }\n\n  .sosm3l3-checks,\n  .sosm3l3-summary-grid{\n    grid-template-columns:repeat(2,minmax(0,1fr));\n  }\n\n}\n\n\n@media(max-width:980px){\n\n  .sosm3l3-hero{\n    grid-template-columns:1fr;\n  }\n\n  .sosm3l3-hero h1,\n  .sosm3l3-hero p{\n    margin-left:auto !important;\n    margin-right:auto !important;\n\n    text-align:center !important;\n  }\n\n  .sosm3l3-hero-ui{\n    min-height:360px;\n  }\n\n  .sosm3l3-objectives,\n  .sosm3l3-deliver-grid{\n    grid-template-columns:repeat(2,minmax(0,1fr));\n  }\n\n  .sosm3l3-studio-grid{\n    grid-template-columns:1fr;\n  }\n\n  .sosm3l3-studio-side{\n    display:none;\n  }\n\n  .sosm3l3-preview{\n    border-left:0;\n\n    border-top:1px solid #d7e1ea;\n  }\n\n  .sosm3l3-promptlab-body{\n    grid-template-columns:1fr;\n  }\n\n  .sosm3l3-prompt-code{\n    border-right:0;\n\n    border-bottom:1px solid rgba(255,255,255,.10);\n  }\n\n  .sosm3l3-repurpose{\n    grid-template-columns:1fr;\n  }\n\n}\n\n\n@media(max-width:760px){\n\n  .sosm3l3-fullwidth{\n    padding:20px 14px 40px;\n  }\n\n  .sosm3l3-hook-grid,\n  .sosm3l3-cta-grid,\n  .sosm3l3-output-grid{\n    grid-template-columns:repeat(2,minmax(0,1fr));\n  }\n\n  .sosm3l3-compare{\n    grid-template-columns:1fr;\n  }\n\n  .sosm3l3-days{\n    grid-template-columns:repeat(2,minmax(0,1fr));\n  }\n\n}\n\n\n@media(max-width:560px){\n\n  .sosm3l3-fullwidth{\n    width:100% !important;\n    max-width:100% !important;\n\n    left:auto;\n\n    margin-left:0 !important;\n\n    padding:10px 8px 28px;\n  }\n\n  .sosm3l3-hero{\n    padding:28px 17px;\n\n    border-radius:18px;\n  }\n\n  .sosm3l3-hero h1{\n    font-size:35px !important;\n  }\n\n  .sosm3l3-social-card{\n    width:180px;\n  }\n\n  .sosm3l3-social-card.one{\n    left:0;\n  }\n\n  .sosm3l3-social-card.two{\n    right:0;\n  }\n\n  .sosm3l3-section,\n  .sosm3l3-work,\n  .sosm3l3-challenge,\n  .sosm3l3-quiz,\n  .sosm3l3-summary,\n  .sosm3l3-mainidea,\n  .sosm3l3-next{\n    padding:18px;\n\n    border-radius:17px;\n  }\n\n  .sosm3l3-objectives,\n  .sosm3l3-goals,\n  .sosm3l3-hook-grid,\n  .sosm3l3-output-grid,\n  .sosm3l3-cta-grid,\n  .sosm3l3-checks,\n  .sosm3l3-fields,\n  .sosm3l3-deliver-grid,\n  .sosm3l3-summary-grid,\n  .sosm3l3-days{\n    grid-template-columns:1fr;\n  }\n\n  .sosm3l3-field.full{\n    grid-column:auto;\n  }\n\n  .sosm3l3-channel-row{\n    grid-template-columns:1fr;\n  }\n\n}\n\n<\/style>\n\n\n<div class=\"sosm3l3-inner\">\n\n\n<!-- =====================================================\n     HERO\n     ===================================================== -->\n\n<section class=\"sosm3l3-hero\">\n\n  <div class=\"sosm3l3-hero-copy\">\n\n    <div class=\"sosm3l3-kicker\">\n      \ud83d\udcf2 M\u00f3dulo 3 \u2022 Lecci\u00f3n 3\n    <\/div>\n\n    <h1>\n      Contenido para redes sociales y\n      <span>campa\u00f1as publicitarias<\/span>\n    <\/h1>\n\n    <p>\n      Aprenda a convertir una idea empresarial en contenido\n      para Facebook, Instagram, WhatsApp, Reels,\n      anuncios y campa\u00f1as completas,\n      utilizando Inteligencia Artificial\n      como asistente de producci\u00f3n y estrategia.\n    <\/p>\n\n  <\/div>\n\n\n  <div class=\"sosm3l3-hero-ui\">\n\n    <div class=\"sosm3l3-social-card one\">\n\n      <div class=\"sosm3l3-social-top\">\n\n        <div class=\"sosm3l3-social-avatar\">\n          FB\n        <\/div>\n\n        <div class=\"sosm3l3-social-name\">\n          <strong>Empresa Demo<\/strong>\n          <small>Facebook<\/small>\n        <\/div>\n\n      <\/div>\n\n      <div class=\"sosm3l3-social-image\">\n        \ud83d\udcbc\n      <\/div>\n\n      <div class=\"sosm3l3-social-copy\">\n        \u00bfPierde tiempo en tareas repetitivas?\n        Descubra c\u00f3mo la IA puede ayudar a su empresa.\n      <\/div>\n\n      <div class=\"sosm3l3-social-actions\">\n        \ud83d\udc4d \ud83d\udcac \u2197\n      <\/div>\n\n    <\/div>\n\n\n    <div class=\"sosm3l3-social-card two\">\n\n      <div class=\"sosm3l3-social-top\">\n\n        <div class=\"sosm3l3-social-avatar\">\n          IG\n        <\/div>\n\n        <div class=\"sosm3l3-social-name\">\n          <strong>Empresa Demo<\/strong>\n          <small>Instagram<\/small>\n        <\/div>\n\n      <\/div>\n\n      <div class=\"sosm3l3-social-image\">\n        \ud83e\udd16\n      <\/div>\n\n      <div class=\"sosm3l3-social-copy\">\n        Automatizaci\u00f3n \u2022 Marketing \u2022 Productividad\n      <\/div>\n\n      <div class=\"sosm3l3-social-actions\">\n        \u2661 \ud83d\udcac \u27a4\n      <\/div>\n\n    <\/div>\n\n\n    <div class=\"sosm3l3-social-card three\">\n\n      <div class=\"sosm3l3-social-top\">\n\n        <div class=\"sosm3l3-social-avatar\">\n          WA\n        <\/div>\n\n        <div class=\"sosm3l3-social-name\">\n          <strong>Estado comercial<\/strong>\n          <small>WhatsApp<\/small>\n        <\/div>\n\n      <\/div>\n\n      <div class=\"sosm3l3-social-image\">\n        \ud83c\udf93\n      <\/div>\n\n      <div class=\"sosm3l3-social-copy\">\n        Capacitaci\u00f3n de IA para empresas.\n        Solicite informaci\u00f3n.\n      <\/div>\n\n      <div class=\"sosm3l3-social-actions\">\n        \ud83d\udc41\ufe0f 248\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     INTRO\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>\ud83d\ude80 Publicar no es lo mismo que comunicar<\/h2>\n\n  <p>\n    Una empresa puede publicar todos los d\u00edas\n    y aun as\u00ed no construir una estrategia.\n  <\/p>\n\n  <p>\n    Antes de generar textos debemos preguntarnos:\n    \u00bfqu\u00e9 queremos lograr con esta publicaci\u00f3n?\n  <\/p>\n\n  <div class=\"sosm3l3-definition\">\n\n    <strong>\n      \ud83c\udfaf Cada contenido deber\u00eda tener una funci\u00f3n.\n    <\/strong>\n\n    <p>\n      Puede educar, atraer atenci\u00f3n,\n      generar confianza, conseguir consultas,\n      presentar una oferta,\n      llevar tr\u00e1fico a WhatsApp\n      o ayudar a cerrar una venta.\n    <\/p>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     OBJECTIVES\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>\ud83c\udfaf Objetivos de aprendizaje<\/h2>\n\n  <div class=\"sosm3l3-objectives\">\n\n    <div class=\"sosm3l3-objective\">\n      <div class=\"ico\">\ud83e\udde0<\/div>\n      <strong>Planificar<\/strong>\n      <span>Contenido con un objetivo definido.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-objective\">\n      <div class=\"ico\">\u270d\ufe0f<\/div>\n      <strong>Redactar<\/strong>\n      <span>Publicaciones comerciales y educativas.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-objective\">\n      <div class=\"ico\">\ud83c\udfac<\/div>\n      <strong>Adaptar<\/strong>\n      <span>Una idea a publicaciones, historias y video.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-objective\">\n      <div class=\"ico\">\ud83d\udcc5<\/div>\n      <strong>Organizar<\/strong>\n      <span>Calendarios de contenido.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-objective\">\n      <div class=\"ico\">\ud83d\ude80<\/div>\n      <strong>Convertir<\/strong>\n      <span>Atenci\u00f3n en una siguiente acci\u00f3n.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-objective\">\n      <div class=\"ico\">\ud83e\udd16<\/div>\n      <strong>Escalar con IA<\/strong>\n      <span>Producir variaciones sin perder coherencia.<\/span>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     GOALS\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>1\ufe0f\u20e3 Seis objetivos de contenido empresarial<\/h2>\n\n  <div class=\"sosm3l3-goals\">\n\n    <div class=\"sosm3l3-goal\">\n      <div class=\"emoji\">\ud83d\udc41\ufe0f<\/div>\n      <strong>Visibilidad<\/strong>\n      <span>Dar a conocer la empresa.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-goal\">\n      <div class=\"emoji\">\ud83c\udf93<\/div>\n      <strong>Educaci\u00f3n<\/strong>\n      <span>Ense\u00f1ar algo \u00fatil.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-goal\">\n      <div class=\"emoji\">\u2764\ufe0f<\/div>\n      <strong>Conexi\u00f3n<\/strong>\n      <span>Crear cercan\u00eda.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-goal\">\n      <div class=\"emoji\">\ud83d\udcb0<\/div>\n      <strong>Venta<\/strong>\n      <span>Presentar una oferta.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-goal\">\n      <div class=\"emoji\">\ud83d\udcac<\/div>\n      <strong>Consulta<\/strong>\n      <span>Llevar personas a WhatsApp.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-goal\">\n      <div class=\"emoji\">\ud83d\udd01<\/div>\n      <strong>Recordaci\u00f3n<\/strong>\n      <span>Mantener presencia.<\/span>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     CONTENT STUDIO\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>2\ufe0f\u20e3 Social Content Studio: una campa\u00f1a desde una sola idea<\/h2>\n\n  <p>\n    Imaginemos una interfaz empresarial donde\n    definimos una idea y la IA nos ayuda\n    a transformarla para diferentes canales.\n  <\/p>\n\n\n  <div class=\"sosm3l3-studio\">\n\n    <div class=\"sosm3l3-studio-top\">\n\n      <div class=\"sosm3l3-studio-brand\">\n        \u2728 SOS AI CONTENT STUDIO\n      <\/div>\n\n      <div class=\"sosm3l3-studio-state\">\n        CAMPA\u00d1A EN EDICI\u00d3N\n      <\/div>\n\n    <\/div>\n\n\n    <div class=\"sosm3l3-studio-grid\">\n\n\n      <div class=\"sosm3l3-studio-side\">\n\n        <div class=\"sosm3l3-side-label\">\n          Campa\u00f1a\n        <\/div>\n\n        <div class=\"sosm3l3-side-item active\">\n          \u270d\ufe0f Editor\n        <\/div>\n\n        <div class=\"sosm3l3-side-item\">\n          \ud83c\udfaf Objetivo\n        <\/div>\n\n        <div class=\"sosm3l3-side-item\">\n          \ud83d\udc65 P\u00fablico\n        <\/div>\n\n        <div class=\"sosm3l3-side-item\">\n          \ud83d\udcc5 Calendario\n        <\/div>\n\n        <div class=\"sosm3l3-side-item\">\n          \ud83d\udcca Resultados\n        <\/div>\n\n\n        <div class=\"sosm3l3-side-label\" style=\"margin-top:22px;\">\n          Canales\n        <\/div>\n\n        <div class=\"sosm3l3-side-item\">\n          \ud83d\udd35 Facebook\n        <\/div>\n\n        <div class=\"sosm3l3-side-item\">\n          \ud83d\udfe3 Instagram\n        <\/div>\n\n        <div class=\"sosm3l3-side-item\">\n          \ud83d\udfe2 WhatsApp\n        <\/div>\n\n        <div class=\"sosm3l3-side-item\">\n          \ud83c\udfac Reel\n        <\/div>\n\n      <\/div>\n\n\n      <div class=\"sosm3l3-studio-main\">\n\n        <div class=\"sosm3l3-studio-title\">\n          <strong>Campa\u00f1a: IA para PYMES<\/strong>\n        <\/div>\n\n\n        <div class=\"sosm3l3-editor\">\n\n          <div class=\"sosm3l3-campaign-box\">\n\n            <div class=\"label\">\n              Idea central\n            <\/div>\n\n            <div class=\"sosm3l3-campaign-title\">\n              Automatice tareas repetitivas y recupere tiempo\n            <\/div>\n\n            <div class=\"sosm3l3-campaign-desc\">\n              P\u00fablico: propietarios de peque\u00f1as empresas.\n              Objetivo: generar consultas por WhatsApp.\n            <\/div>\n\n          <\/div>\n\n\n          <div class=\"sosm3l3-channel-row\">\n\n            <div class=\"sosm3l3-channel\">\n              <div class=\"chico\">\ud83d\udd35<\/div>\n              <strong>Facebook<\/strong>\n            <\/div>\n\n            <div class=\"sosm3l3-channel\">\n              <div class=\"chico\">\ud83d\udfe3<\/div>\n              <strong>Instagram<\/strong>\n            <\/div>\n\n            <div class=\"sosm3l3-channel\">\n              <div class=\"chico\">\ud83d\udfe2<\/div>\n              <strong>WhatsApp<\/strong>\n            <\/div>\n\n          <\/div>\n\n\n          <div class=\"sosm3l3-editor-output\">\n\n            <div class=\"label\">\n              Texto generado\n            <\/div>\n\n            <p>\n              \u00bfCu\u00e1ntas horas pierde su empresa\n              repitiendo las mismas tareas cada semana?\n              \ud83e\udd16 La Inteligencia Artificial puede ayudarle\n              a automatizar consultas, organizar informaci\u00f3n\n              y agilizar procesos.\n              Escr\u00edbanos y conozca ejemplos aplicados\n              a peque\u00f1as empresas.\n            <\/p>\n\n          <\/div>\n\n        <\/div>\n\n      <\/div>\n\n\n      <div class=\"sosm3l3-preview\">\n\n        <div class=\"sosm3l3-preview-label\">\n          Vista previa\n        <\/div>\n\n        <div class=\"sosm3l3-preview-card\">\n\n          <div class=\"sosm3l3-preview-head\">\n\n            <div class=\"sosm3l3-preview-avatar\">\n              SOS\n            <\/div>\n\n            <div>\n              <strong>Empresa Demo<\/strong>\n              <small>Patrocinado<\/small>\n            <\/div>\n\n          <\/div>\n\n\n          <div class=\"sosm3l3-preview-image\">\n\n            <strong>\n              RECUPERE TIEMPO\n              CON INTELIGENCIA ARTIFICIAL\n            <\/strong>\n\n            <span>\n              Automatice tareas repetitivas\n            <\/span>\n\n          <\/div>\n\n\n          <div class=\"sosm3l3-preview-body\">\n            Descubra c\u00f3mo aplicar IA\n            a procesos reales de su empresa.\n          <\/div>\n\n\n          <div class=\"sosm3l3-preview-actions\">\n            \ud83d\udc4d Me gusta &nbsp; \ud83d\udcac Comentar &nbsp; \u2197 Compartir\n          <\/div>\n\n        <\/div>\n\n      <\/div>\n\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     FORMULA\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>3\ufe0f\u20e3 F\u00f3rmula pr\u00e1ctica para contenido comercial<\/h2>\n\n  <div class=\"sosm3l3-formula\">\n\n    <span>GANCHO<\/span>\n    <b>\u2192<\/b>\n\n    <span>PROBLEMA<\/span>\n    <b>\u2192<\/b>\n\n    <span>VALOR<\/span>\n    <b>\u2192<\/b>\n\n    <span>BENEFICIO<\/span>\n    <b>\u2192<\/b>\n\n    <span>CTA<\/span>\n\n  <\/div>\n\n  <div class=\"sosm3l3-definition\">\n\n    <strong>Ejemplo<\/strong>\n\n    <p>\n      \u201c\u00bfPierde clientes por responder tarde?\u201d\n      \u2192 problema de respuesta\n      \u2192 explicar automatizaci\u00f3n\n      \u2192 beneficio 24\/7\n      \u2192 \u201cEscr\u00edbanos para conocer c\u00f3mo funciona\u201d.\n    <\/p>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     HOOK LAB\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>4\ufe0f\u20e3 Laboratorio de ganchos<\/h2>\n\n  <p>\n    El gancho es la primera frase o idea\n    que intenta detener la atenci\u00f3n.\n  <\/p>\n\n  <div class=\"sosm3l3-hook-grid\">\n\n    <div class=\"sosm3l3-hook\">\n      <span class=\"type\">PREGUNTA<\/span>\n      <strong>\u00bfPierde clientes por responder tarde?<\/strong>\n      <span>Hace que el p\u00fablico piense en su propia situaci\u00f3n.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-hook\">\n      <span class=\"type\">PROBLEMA<\/span>\n      <strong>Su equipo no deber\u00eda repetir la misma tarea 50 veces.<\/strong>\n      <span>Presenta una fricci\u00f3n espec\u00edfica.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-hook\">\n      <span class=\"type\">BENEFICIO<\/span>\n      <strong>Atienda consultas incluso cuando el negocio est\u00e1 cerrado.<\/strong>\n      <span>Comienza directamente con el resultado.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-hook\">\n      <span class=\"type\">DATO<\/span>\n      <strong>\u00bfCu\u00e1ntos mensajes recibe su empresa cada semana?<\/strong>\n      <span>Introduce una reflexi\u00f3n cuantificable.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-hook\">\n      <span class=\"type\">OPORTUNIDAD<\/span>\n      <strong>La IA ya puede ayudar a una peque\u00f1a empresa.<\/strong>\n      <span>Reduce la percepci\u00f3n de complejidad.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-hook\">\n      <span class=\"type\">RESULTADO<\/span>\n      <strong>Menos tareas manuales. M\u00e1s tiempo para atender el negocio.<\/strong>\n      <span>Resume el beneficio en pocas palabras.<\/span>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     PROMPT SOCIAL\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>5\ufe0f\u20e3 Prompt para una publicaci\u00f3n empresarial<\/h2>\n\n\n  <div class=\"sosm3l3-promptlab\">\n\n    <div class=\"sosm3l3-promptlab-top\">\n\n      <div class=\"sosm3l3-promptlab-title\">\n        \ud83e\udde0 SOCIAL CONTENT PROMPT\n      <\/div>\n\n      <div class=\"sosm3l3-dots\">\n        <span><\/span>\n        <span><\/span>\n        <span><\/span>\n      <\/div>\n\n    <\/div>\n\n\n    <div class=\"sosm3l3-promptlab-body\">\n\n\n      <div class=\"sosm3l3-prompt-code\">\n\n        <div class=\"label\">\n          Prompt\n        <\/div>\n\n        <code>\n\n          Act\u00faa como redactor de marketing\n          para una empresa de tecnolog\u00eda.\n\n          Crea una publicaci\u00f3n para Facebook.\n\n          P\u00fablico:\n          propietarios de PYMES.\n\n          Tema:\n          automatizaci\u00f3n de WhatsApp.\n\n          Objetivo:\n          generar consultas.\n\n          Estructura:\n\n          1. inicia con una pregunta\n             relacionada con responder tarde;\n\n          2. explica el problema\n             en lenguaje sencillo;\n\n          3. presenta la IA\n             como herramienta de apoyo;\n\n          4. incluye tres beneficios;\n\n          5. termina invitando\n             a solicitar una demostraci\u00f3n.\n\n          Tono:\n          profesional, cercano y educativo.\n\n          M\u00e1ximo:\n          180 palabras.\n\n          Emojis:\n          m\u00e1ximo cinco.\n\n        <\/code>\n\n      <\/div>\n\n\n      <div class=\"sosm3l3-prompt-output\">\n\n        <div class=\"label\">\n          Ejemplo de salida\n        <\/div>\n\n        <div class=\"sosm3l3-ai-answer\">\n\n          \u00bfCu\u00e1ntos clientes podr\u00edan irse\n          porque nadie respondi\u00f3 su mensaje a tiempo? \ud83d\udcac\n\n          Un asistente inteligente puede ayudar\n          a recibir consultas,\n          responder preguntas frecuentes\n          y organizar prospectos\n          mientras su equipo se concentra\n          en otras tareas.\n\n          \u2705 Respuesta inicial r\u00e1pida<br>\n          \u2705 Atenci\u00f3n fuera de horario<br>\n          \u2705 Mejor organizaci\u00f3n comercial\n\n          \u00bfQuiere verlo funcionando?\n          Escr\u00edbanos y solicite una demostraci\u00f3n.\n\n        <\/div>\n\n      <\/div>\n\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     REPURPOSE\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>6\ufe0f\u20e3 Una idea puede convertirse en seis contenidos<\/h2>\n\n  <p>\n    La IA permite reutilizar una idea\n    sin copiar exactamente el mismo texto.\n  <\/p>\n\n\n  <div class=\"sosm3l3-repurpose\">\n\n    <div class=\"sosm3l3-source\">\n\n      <div class=\"source-ico\">\n        \ud83d\udca1\n      <\/div>\n\n      <strong>\n        IDEA PRINCIPAL\n      <\/strong>\n\n      <p>\n        \u201cLas peque\u00f1as empresas pueden ahorrar tiempo\n        automatizando consultas frecuentes\n        con Inteligencia Artificial.\u201d\n      <\/p>\n\n    <\/div>\n\n\n    <div class=\"sosm3l3-output-grid\">\n\n      <div class=\"sosm3l3-output\">\n        <div class=\"emoji\">\ud83d\udd35<\/div>\n        <strong>Facebook<\/strong>\n        <span>Post educativo desarrollado.<\/span>\n      <\/div>\n\n      <div class=\"sosm3l3-output\">\n        <div class=\"emoji\">\ud83d\udfe3<\/div>\n        <strong>Instagram<\/strong>\n        <span>Caption m\u00e1s visual y breve.<\/span>\n      <\/div>\n\n      <div class=\"sosm3l3-output\">\n        <div class=\"emoji\">\ud83d\udfe2<\/div>\n        <strong>WhatsApp<\/strong>\n        <span>Estado directo y corto.<\/span>\n      <\/div>\n\n      <div class=\"sosm3l3-output\">\n        <div class=\"emoji\">\ud83c\udfac<\/div>\n        <strong>Reel<\/strong>\n        <span>Guion de 20\u201330 segundos.<\/span>\n      <\/div>\n\n      <div class=\"sosm3l3-output\">\n        <div class=\"emoji\">\ud83d\udce7<\/div>\n        <strong>Correo<\/strong>\n        <span>Explicaci\u00f3n comercial m\u00e1s amplia.<\/span>\n      <\/div>\n\n      <div class=\"sosm3l3-output\">\n        <div class=\"emoji\">\ud83d\udcf0<\/div>\n        <strong>Blog<\/strong>\n        <span>Art\u00edculo educativo completo.<\/span>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     MULTICHANNEL PROMPT\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>7\ufe0f\u20e3 Prompt para reutilizaci\u00f3n multicanal<\/h2>\n\n\n  <div class=\"sosm3l3-promptlab\">\n\n    <div class=\"sosm3l3-promptlab-top\">\n\n      <div class=\"sosm3l3-promptlab-title\">\n        \ud83d\udd01 MULTICHANNEL GENERATOR\n      <\/div>\n\n      <div class=\"sosm3l3-dots\">\n        <span><\/span>\n        <span><\/span>\n        <span><\/span>\n      <\/div>\n\n    <\/div>\n\n\n    <div class=\"sosm3l3-promptlab-body\">\n\n\n      <div class=\"sosm3l3-prompt-code\">\n\n        <div class=\"label\">\n          Instrucci\u00f3n\n        <\/div>\n\n        <code>\n\n          Utiliza la siguiente idea principal:\n\n          \u201c[PEGAR IDEA]\u201d\n\n          Mant\u00e9n el mismo mensaje central\n          y la misma oferta.\n\n          Ad\u00e1ptala a:\n\n          1. publicaci\u00f3n de Facebook;\n          2. caption de Instagram;\n          3. estado de WhatsApp;\n          4. guion para Reel de 30 segundos;\n          5. correo comercial;\n          6. titular para un afiche.\n\n          No copies exactamente el mismo texto.\n\n          Ajusta longitud,\n          ritmo,\n          CTA\n          y tono\n          seg\u00fan cada canal.\n\n        <\/code>\n\n      <\/div>\n\n\n      <div class=\"sosm3l3-prompt-output\">\n\n        <div class=\"label\">\n          Objetivo\n        <\/div>\n\n        <div class=\"sosm3l3-ai-answer\">\n\n          Construir una familia de contenidos\n          que parezcan parte de la misma campa\u00f1a,\n          pero que se sientan naturales\n          dentro de cada plataforma.\n\n        <\/div>\n\n      <\/div>\n\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     REEL SCRIPT\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>8\ufe0f\u20e3 De texto a guion para Reel<\/h2>\n\n  <div class=\"sosm3l3-formula\">\n\n    <span>0\u20133 s<br>GANCHO<\/span>\n    <b>\u2192<\/b>\n\n    <span>3\u201310 s<br>PROBLEMA<\/span>\n    <b>\u2192<\/b>\n\n    <span>10\u201320 s<br>SOLUCI\u00d3N<\/span>\n    <b>\u2192<\/b>\n\n    <span>20\u201330 s<br>CTA<\/span>\n\n  <\/div>\n\n\n  <div class=\"sosm3l3-definition\">\n\n    <strong>\ud83c\udfac Ejemplo de guion<\/strong>\n\n    <p>\n      \u201c\u00bfSu negocio recibe mensajes cuando ya est\u00e1 cerrado?\n      Con IA puede responder consultas frecuentes,\n      recopilar datos y dejar los clientes organizados\n      para que su equipo contin\u00fae al d\u00eda siguiente.\n      Escr\u00edbanos y conozca c\u00f3mo aplicarlo en su empresa.\u201d\n    <\/p>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     CALENDAR\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>9\ufe0f\u20e3 Calendario de contenido: no venda todos los d\u00edas<\/h2>\n\n  <p>\n    Una estrategia equilibrada puede combinar educaci\u00f3n,\n    confianza, interacci\u00f3n y venta.\n  <\/p>\n\n\n  <div class=\"sosm3l3-calendar\">\n\n    <div class=\"sosm3l3-calendar-top\">\n\n      <strong>\n        \ud83d\udcc5 SEMANA DE CONTENIDO\n      <\/strong>\n\n      <span>\n        CAMPA\u00d1A IA PARA EMPRESAS\n      <\/span>\n\n    <\/div>\n\n\n    <div class=\"sosm3l3-days\">\n\n\n      <div class=\"sosm3l3-day\">\n\n        <div class=\"sosm3l3-day-name\">\n          Lunes\n        <\/div>\n\n        <div class=\"sosm3l3-day-card\">\n\n          <strong>\ud83c\udf93 Educativo<\/strong>\n\n          \u00bfQu\u00e9 tareas puede automatizar una PYME?\n\n        <\/div>\n\n      <\/div>\n\n\n      <div class=\"sosm3l3-day\">\n\n        <div class=\"sosm3l3-day-name\">\n          Martes\n        <\/div>\n\n        <div class=\"sosm3l3-day-card\">\n\n          <strong>\ud83d\udca1 Consejo<\/strong>\n\n          3 formas de responder m\u00e1s r\u00e1pido a clientes.\n\n        <\/div>\n\n      <\/div>\n\n\n      <div class=\"sosm3l3-day\">\n\n        <div class=\"sosm3l3-day-name\">\n          Mi\u00e9rcoles\n        <\/div>\n\n        <div class=\"sosm3l3-day-card\">\n\n          <strong>\u2764\ufe0f Comunidad<\/strong>\n\n          Pregunta: \u00bfqu\u00e9 tarea le consume m\u00e1s tiempo?\n\n        <\/div>\n\n      <\/div>\n\n\n      <div class=\"sosm3l3-day\">\n\n        <div class=\"sosm3l3-day-name\">\n          Jueves\n        <\/div>\n\n        <div class=\"sosm3l3-day-card\">\n\n          <strong>\ud83c\udfac Reel<\/strong>\n\n          Demo r\u00e1pida de automatizaci\u00f3n.\n\n        <\/div>\n\n      <\/div>\n\n\n      <div class=\"sosm3l3-day\">\n\n        <div class=\"sosm3l3-day-name\">\n          Viernes\n        <\/div>\n\n        <div class=\"sosm3l3-day-card\">\n\n          <strong>\ud83d\udcb0 Comercial<\/strong>\n\n          Solicite una demostraci\u00f3n.\n\n        <\/div>\n\n      <\/div>\n\n\n      <div class=\"sosm3l3-day\">\n\n        <div class=\"sosm3l3-day-name\">\n          S\u00e1bado\n        <\/div>\n\n        <div class=\"sosm3l3-day-card\">\n\n          <strong>\ud83c\udfe2 Caso<\/strong>\n\n          Ejemplo aplicado a una peque\u00f1a empresa.\n\n        <\/div>\n\n      <\/div>\n\n\n      <div class=\"sosm3l3-day\">\n\n        <div class=\"sosm3l3-day-name\">\n          Domingo\n        <\/div>\n\n        <div class=\"sosm3l3-day-card\">\n\n          <strong>\ud83d\udd01 Recordaci\u00f3n<\/strong>\n\n          Resumen de la semana.\n\n        <\/div>\n\n      <\/div>\n\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     CALENDAR PROMPT\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>\ud83d\udd1f Prompt para crear un calendario de contenido<\/h2>\n\n\n  <div class=\"sosm3l3-promptlab\">\n\n    <div class=\"sosm3l3-promptlab-top\">\n\n      <div class=\"sosm3l3-promptlab-title\">\n        \ud83d\udcc5 CONTENT PLANNER AI\n      <\/div>\n\n      <div class=\"sosm3l3-dots\">\n        <span><\/span>\n        <span><\/span>\n        <span><\/span>\n      <\/div>\n\n    <\/div>\n\n\n    <div class=\"sosm3l3-promptlab-body\">\n\n\n      <div class=\"sosm3l3-prompt-code\">\n\n        <div class=\"label\">\n          Prompt\n        <\/div>\n\n        <code>\n\n          Act\u00faa como estratega de contenido.\n\n          Empresa:\n          [TIPO DE EMPRESA].\n\n          P\u00fablico:\n          [P\u00daBLICO].\n\n          Objetivo principal:\n          [OBJETIVO].\n\n          Crea un calendario\n          de contenido de 14 d\u00edas.\n\n          Distribuye:\n\n          - educaci\u00f3n;\n          - consejos;\n          - interacci\u00f3n;\n          - casos;\n          - testimonios;\n          - producto;\n          - venta.\n\n          Evita publicar venta directa\n          todos los d\u00edas.\n\n          Para cada d\u00eda indica:\n\n          1. tema;\n          2. objetivo;\n          3. formato;\n          4. gancho;\n          5. CTA.\n\n        <\/code>\n\n      <\/div>\n\n\n      <div class=\"sosm3l3-prompt-output\">\n\n        <div class=\"label\">\n          Resultado\n        <\/div>\n\n        <div class=\"sosm3l3-ai-answer\">\n\n          Una planificaci\u00f3n que evita improvisar\n          diariamente y permite que la IA\n          trabaje sobre una estrategia definida.\n\n        <\/div>\n\n      <\/div>\n\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     CTA LAB\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>1\ufe0f\u20e31\ufe0f\u20e3 La llamada a la acci\u00f3n depende del objetivo<\/h2>\n\n  <div class=\"sosm3l3-cta-grid\">\n\n    <div class=\"sosm3l3-cta\">\n      <strong>Ventas<\/strong>\n      <span>Solicite su cotizaci\u00f3n.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-cta\">\n      <strong>WhatsApp<\/strong>\n      <span>Escr\u00edbanos para m\u00e1s informaci\u00f3n.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-cta\">\n      <strong>Educaci\u00f3n<\/strong>\n      <span>Guarde esta publicaci\u00f3n.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-cta\">\n      <strong>Interacci\u00f3n<\/strong>\n      <span>Cu\u00e9ntenos su experiencia.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-cta\">\n      <strong>Evento<\/strong>\n      <span>Reserve su espacio.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-cta\">\n      <strong>Demo<\/strong>\n      <span>Agenda una demostraci\u00f3n.<\/span>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     BAD VS GOOD\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>1\ufe0f\u20e32\ufe0f\u20e3 Publicar por publicar vs campa\u00f1a estrat\u00e9gica<\/h2>\n\n  <div class=\"sosm3l3-compare\">\n\n    <div class=\"sosm3l3-compare-card bad\">\n\n      <h3>\u274c Publicaci\u00f3n aislada<\/h3>\n\n      <p>\n        \u201cTenemos este producto.\n        Cont\u00e1ctenos.\u201d\n      <\/p>\n\n      <p>\n        No existe contexto,\n        objetivo claro,\n        gancho,\n        beneficio\n        ni continuidad.\n      <\/p>\n\n    <\/div>\n\n\n    <div class=\"sosm3l3-compare-card good\">\n\n      <h3>\u2705 Campa\u00f1a conectada<\/h3>\n\n      <p>\n        D\u00eda 1 educamos sobre el problema.\n        D\u00eda 2 mostramos una soluci\u00f3n.\n        D\u00eda 3 presentamos un caso.\n        D\u00eda 4 invitamos a una demo.\n      <\/p>\n\n      <p>\n        Cada contenido ayuda al siguiente.\n      <\/p>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     AI QUALITY\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>1\ufe0f\u20e33\ufe0f\u20e3 No permita que la IA convierta todo en contenido gen\u00e9rico<\/h2>\n\n  <div class=\"sosm3l3-definition\">\n\n    <strong>\n      Si el prompt no contiene informaci\u00f3n espec\u00edfica,\n      probablemente el resultado tampoco ser\u00e1 espec\u00edfico.\n    <\/strong>\n\n    <p>\n      Incluya producto,\n      p\u00fablico,\n      problemas reales,\n      beneficios,\n      caracter\u00edsticas,\n      ubicaci\u00f3n cuando sea relevante,\n      condiciones\n      y personalidad de marca.\n    <\/p>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     CHECKLIST\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>\u2705 Checklist antes de publicar<\/h2>\n\n  <div class=\"sosm3l3-checks\">\n\n    <div class=\"sosm3l3-check\">\n      <div class=\"checkico\">\u2713<\/div>\n      <strong>Objetivo<\/strong>\n      <span>\u00bfSabemos qu\u00e9 debe conseguir?<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-check\">\n      <div class=\"checkico\">\u2713<\/div>\n      <strong>P\u00fablico<\/strong>\n      <span>\u00bfEst\u00e1 escrito para alguien concreto?<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-check\">\n      <div class=\"checkico\">\u2713<\/div>\n      <strong>Gancho<\/strong>\n      <span>\u00bfLa primera idea merece atenci\u00f3n?<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-check\">\n      <div class=\"checkico\">\u2713<\/div>\n      <strong>Valor<\/strong>\n      <span>\u00bfAporta algo adem\u00e1s de vender?<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-check\">\n      <div class=\"checkico\">\u2713<\/div>\n      <strong>Claridad<\/strong>\n      <span>\u00bfSe entiende r\u00e1pidamente?<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-check\">\n      <div class=\"checkico\">\u2713<\/div>\n      <strong>Marca<\/strong>\n      <span>\u00bfSuena como nuestra empresa?<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-check\">\n      <div class=\"checkico\">\u2713<\/div>\n      <strong>CTA<\/strong>\n      <span>\u00bfExiste una acci\u00f3n l\u00f3gica?<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-check\">\n      <div class=\"checkico\">\u2713<\/div>\n      <strong>Canal<\/strong>\n      <span>\u00bfEst\u00e1 adaptado a la plataforma?<\/span>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     ACTIVITY\n     ===================================================== -->\n\n<section class=\"sosm3l3-work\">\n\n  <h2>\ud83d\udcdd Actividad pr\u00e1ctica<\/h2>\n\n  <p>\n    Seleccione una idea comercial\n    y convi\u00e9rtala en una mini campa\u00f1a.\n  <\/p>\n\n  <div class=\"sosm3l3-fields\">\n\n    <div class=\"sosm3l3-field full\">\n      <strong>\ud83d\udca1 Idea principal:<\/strong><br><br>\n      ________________________________________________\n    <\/div>\n\n    <div class=\"sosm3l3-field\">\n      <strong>\ud83c\udfaf Objetivo:<\/strong><br><br>\n      ____________________________\n    <\/div>\n\n    <div class=\"sosm3l3-field\">\n      <strong>\ud83d\udc65 P\u00fablico:<\/strong><br><br>\n      ____________________________\n    <\/div>\n\n    <div class=\"sosm3l3-field\">\n      <strong>\ud83d\udd35 Facebook:<\/strong><br><br>\n      ____________________________\n    <\/div>\n\n    <div class=\"sosm3l3-field\">\n      <strong>\ud83d\udfe3 Instagram:<\/strong><br><br>\n      ____________________________\n    <\/div>\n\n    <div class=\"sosm3l3-field\">\n      <strong>\ud83d\udfe2 WhatsApp:<\/strong><br><br>\n      ____________________________\n    <\/div>\n\n    <div class=\"sosm3l3-field\">\n      <strong>\ud83c\udfac Reel:<\/strong><br><br>\n      ____________________________\n    <\/div>\n\n    <div class=\"sosm3l3-field full\">\n      <strong>\ud83d\ude80 CTA principal:<\/strong><br><br>\n      ________________________________________________\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     CHALLENGE\n     ===================================================== -->\n\n<section class=\"sosm3l3-challenge\">\n\n  <h2>\ud83c\udfc6 Reto de la Lecci\u00f3n 3<\/h2>\n\n  <p>\n    Dise\u00f1e una campa\u00f1a de siete d\u00edas\n    para una empresa real o simulada.\n  <\/p>\n\n  <ol>\n    <li>1 publicaci\u00f3n educativa.<\/li>\n    <li>1 consejo pr\u00e1ctico.<\/li>\n    <li>1 publicaci\u00f3n de interacci\u00f3n.<\/li>\n    <li>1 Reel.<\/li>\n    <li>1 caso o ejemplo.<\/li>\n    <li>1 publicaci\u00f3n comercial.<\/li>\n    <li>1 contenido de recordaci\u00f3n.<\/li>\n  <\/ol>\n\n  <p>\n    Cada pieza debe incluir:\n    objetivo,\n    gancho,\n    cuerpo\n    y CTA.\n  <\/p>\n\n<\/section>\n\n\n<!-- =====================================================\n     DELIVERABLE\n     ===================================================== -->\n\n<section class=\"sosm3l3-section\">\n\n  <h2>\ud83d\udce6 Entregable de la lecci\u00f3n<\/h2>\n\n  <div class=\"sosm3l3-deliver-grid\">\n\n    <div class=\"sosm3l3-deliver\">\n      <div class=\"n\">1<\/div>\n      <span>Idea principal de campa\u00f1a.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-deliver\">\n      <div class=\"n\">2<\/div>\n      <span>Definici\u00f3n de p\u00fablico.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-deliver\">\n      <div class=\"n\">3<\/div>\n      <span>Objetivo de contenido.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-deliver\">\n      <div class=\"n\">4<\/div>\n      <span>Publicaci\u00f3n de Facebook.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-deliver\">\n      <div class=\"n\">5<\/div>\n      <span>Caption de Instagram.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-deliver\">\n      <div class=\"n\">6<\/div>\n      <span>Estado de WhatsApp.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-deliver\">\n      <div class=\"n\">7<\/div>\n      <span>Guion para Reel.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-deliver\">\n      <div class=\"n\">8<\/div>\n      <span>Calendario de siete d\u00edas.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-deliver\">\n      <div class=\"n\">9<\/div>\n      <span>Prompt multicanal.<\/span>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     QUIZ\n     ===================================================== -->\n\n<section class=\"sosm3l3-quiz\">\n\n  <h2>\ud83e\udde9 Autoevaluaci\u00f3n<\/h2>\n\n  <div class=\"sosm3l3-question\">\n\n    <div class=\"sosm3l3-qtop\">\n      1. \u00bfTodas las publicaciones deben vender directamente?\n    <\/div>\n\n    <div class=\"sosm3l3-options\">\n      A. S\u00ed.<br>\n      B. No.\n\n      <br>\n\n      <span class=\"sosm3l3-answer\">\n        Respuesta correcta: B\n      <\/span>\n    <\/div>\n\n  <\/div>\n\n\n  <div class=\"sosm3l3-question\">\n\n    <div class=\"sosm3l3-qtop\">\n      2. \u00bfUna misma idea puede adaptarse a diferentes canales?\n    <\/div>\n\n    <div class=\"sosm3l3-options\">\n      A. S\u00ed.<br>\n      B. No.\n\n      <br>\n\n      <span class=\"sosm3l3-answer\">\n        Respuesta correcta: A\n      <\/span>\n    <\/div>\n\n  <\/div>\n\n\n  <div class=\"sosm3l3-question\">\n\n    <div class=\"sosm3l3-qtop\">\n      3. \u00bfEl mismo texto debe copiarse id\u00e9ntico en Facebook, Instagram y WhatsApp?\n    <\/div>\n\n    <div class=\"sosm3l3-options\">\n      A. S\u00ed.<br>\n      B. No.\n\n      <br>\n\n      <span class=\"sosm3l3-answer\">\n        Respuesta correcta: B\n      <\/span>\n    <\/div>\n\n  <\/div>\n\n\n  <div class=\"sosm3l3-question\">\n\n    <div class=\"sosm3l3-qtop\">\n      4. \u00bfQu\u00e9 hace un gancho?\n    <\/div>\n\n    <div class=\"sosm3l3-options\">\n      A. Intenta captar la atenci\u00f3n inicial.<br>\n      B. Sustituye toda la publicaci\u00f3n.\n\n      <br>\n\n      <span class=\"sosm3l3-answer\">\n        Respuesta correcta: A\n      <\/span>\n    <\/div>\n\n  <\/div>\n\n\n  <div class=\"sosm3l3-question\">\n\n    <div class=\"sosm3l3-qtop\">\n      5. \u00bfConviene crear un calendario de contenido?\n    <\/div>\n\n    <div class=\"sosm3l3-options\">\n      A. S\u00ed, ayuda a organizar la estrategia.<br>\n      B. No.\n\n      <br>\n\n      <span class=\"sosm3l3-answer\">\n        Respuesta correcta: A\n      <\/span>\n    <\/div>\n\n  <\/div>\n\n\n  <div class=\"sosm3l3-question\">\n\n    <div class=\"sosm3l3-qtop\">\n      6. \u00bfLa IA deber\u00eda recibir contexto espec\u00edfico de la empresa?\n    <\/div>\n\n    <div class=\"sosm3l3-options\">\n      A. S\u00ed.<br>\n      B. No.\n\n      <br>\n\n      <span class=\"sosm3l3-answer\">\n        Respuesta correcta: A\n      <\/span>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     SUMMARY\n     ===================================================== -->\n\n<section class=\"sosm3l3-summary\">\n\n  <h2>\ud83d\udcda Resumen de la Lecci\u00f3n 3<\/h2>\n\n  <div class=\"sosm3l3-summary-grid\">\n\n    <div class=\"sosm3l3-summary-card\">\n      <div class=\"sico\">\ud83c\udfaf<\/div>\n      <strong>Objetivo<\/strong>\n      <span>Cada contenido tiene una funci\u00f3n.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-summary-card\">\n      <div class=\"sico\">\u270d\ufe0f<\/div>\n      <strong>Gancho<\/strong>\n      <span>La primera idea debe captar atenci\u00f3n.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-summary-card\">\n      <div class=\"sico\">\ud83d\udca1<\/div>\n      <strong>Valor<\/strong>\n      <span>No todo debe ser venta.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-summary-card\">\n      <div class=\"sico\">\ud83d\udd01<\/div>\n      <strong>Reutilizaci\u00f3n<\/strong>\n      <span>Una idea puede alimentar muchos canales.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-summary-card\">\n      <div class=\"sico\">\ud83d\udcc5<\/div>\n      <strong>Planificaci\u00f3n<\/strong>\n      <span>Un calendario reduce improvisaci\u00f3n.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-summary-card\">\n      <div class=\"sico\">\ud83c\udfac<\/div>\n      <strong>Video<\/strong>\n      <span>Los textos tambi\u00e9n pueden convertirse en guiones.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-summary-card\">\n      <div class=\"sico\">\ud83d\ude80<\/div>\n      <strong>CTA<\/strong>\n      <span>Debe responder al objetivo.<\/span>\n    <\/div>\n\n    <div class=\"sosm3l3-summary-card\">\n      <div class=\"sico\">\ud83e\udd16<\/div>\n      <strong>IA<\/strong>\n      <span>Acelera producci\u00f3n con contexto.<\/span>\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<!-- =====================================================\n     MAIN IDEA\n     ===================================================== -->\n\n<section class=\"sosm3l3-mainidea\">\n\n  <h2>\ud83d\udca1 Idea principal para recordar<\/h2>\n\n  <p>\n    <strong>\n      No necesitamos inventar una idea nueva para cada plataforma.\n    <\/strong>\n  <\/p>\n\n  <p>\n    Necesitamos una idea clara,\n    un objetivo definido\n    y la capacidad de adaptarla\n    al lenguaje de cada canal.\n  <\/p>\n\n<\/section>\n\n\n<!-- =====================================================\n     NEXT\n     ===================================================== -->\n\n<section class=\"sosm3l3-next\">\n\n  <h2>\u27a1\ufe0f Pr\u00f3xima lecci\u00f3n<\/h2>\n\n  <h3>\n    Lecci\u00f3n 4: Tono de marca, reescritura y personalizaci\u00f3n empresarial\n  <\/h3>\n\n  <p>\n    Ya sabemos producir contenido\n    y distribuirlo entre diferentes canales.\n  <\/p>\n\n  <p>\n    Ahora vamos a trabajar algo todav\u00eda m\u00e1s importante:\n    lograr que los textos generados por IA\n    <strong>suenen como nuestra empresa<\/strong>.\n  <\/p>\n\n  <p>\n    La siguiente lecci\u00f3n tendr\u00e1 un\n    <strong>Brand Voice Studio<\/strong>:\n    personalidad de marca,\n    niveles de formalidad,\n    palabras permitidas,\n    palabras prohibidas,\n    reescritura,\n    comparaci\u00f3n de tonos\n    y personalizaci\u00f3n seg\u00fan el p\u00fablico.\n  <\/p>\n\n<\/section>\n\n\n<\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_initial_content":"","_new_post":false,"_quiz_has_questions":false,"_lesson_complexity":"easy","_lesson_length":10,"_lesson_course":360,"_lesson_preview":"preview"},"lesson-tag":[],"class_list":["post-418","lesson","type-lesson","status-publish","hentry","module-textos","post"],"_links":{"self":[{"href":"https:\/\/sospuravida.com\/CAMPUSVIRTUAL\/wp-json\/wp\/v2\/lessons\/418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sospuravida.com\/CAMPUSVIRTUAL\/wp-json\/wp\/v2\/lessons"}],"about":[{"href":"https:\/\/sospuravida.com\/CAMPUSVIRTUAL\/wp-json\/wp\/v2\/types\/lesson"}],"replies":[{"embeddable":true,"href":"https:\/\/sospuravida.com\/CAMPUSVIRTUAL\/wp-json\/wp\/v2\/comments?post=418"}],"version-history":[{"count":3,"href":"https:\/\/sospuravida.com\/CAMPUSVIRTUAL\/wp-json\/wp\/v2\/lessons\/418\/revisions"}],"predecessor-version":[{"id":424,"href":"https:\/\/sospuravida.com\/CAMPUSVIRTUAL\/wp-json\/wp\/v2\/lessons\/418\/revisions\/424"}],"wp:attachment":[{"href":"https:\/\/sospuravida.com\/CAMPUSVIRTUAL\/wp-json\/wp\/v2\/media?parent=418"}],"wp:term":[{"taxonomy":"lesson-tag","embeddable":true,"href":"https:\/\/sospuravida.com\/CAMPUSVIRTUAL\/wp-json\/wp\/v2\/lesson-tag?post=418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}